For expert-led businesses and personal brands
Turn what you know into short videos you approve before they post.
One repeatable workflow, from research to publishing. It gathers the research, drafts the script and builds the reel from your own recording or an authorized avatar. You review each one. Nothing goes out until you say so.
Free to join. It tells me you're interested and commits you to nothing.
Your sources
Ready for review
- Sources linked
- Script approved
- Captions checked
Illustration of one run. Not a real post.
How it works
From research to posted, with you at the gates.
Five stages. The workflow does the repeat work. You approve the script, the reel and the post.
It starts with sources you trust.
You set one recurring brief: your topics, your audience and the sources you approve. The workflow gathers what's new and keeps the links. If a source is stale or a fact is missing, the run holds instead of guessing.
- You do
- Pick your topics and sources once.
- Comes out
- Source notes with links.
You get a sourced script to approve.
The workflow drafts a 30 to 60 second script in your voice, with the sources attached. Edit it, send it back or approve it. Already have a script you like? Skip the research for that run.
- You do
- Edit and approve the script.
- Comes out
- One approved script.
Your take or your avatar becomes a reel.
Film your own talking-head take, and the workflow proposes the cuts, adds captions and applies your brand look. Or use a voice and avatar you own or have authorized. You pick one route.
- You do
- Record a take, or OK the avatar look and spend.
- Comes out
- A vertical reel and a cover.
You watch it before anyone else does.
Check the captions, the meaning and the graphics. If something is off, send it back with a note. A reel only moves on after you've watched it and said yes.
- You do
- Watch, correct and approve.
- Comes out
- A reel you've signed off on.
Nothing posts without your OK.
Approved reels wait in a queue. You approve the exact video, caption, account and time. Queued, scheduled and posted are tracked as separate states, so you always know what is live.
- You do
- Approve the post.
- Comes out
- A post you can check on the platform.
Who does what
You bring the expertise. The workflow does the repeat work.
The goal is a workflow you can run again next week without starting over.
What you know
Your expertise, the sources you trust, your voice and your brand rules. You set them once and keep them current.
The repeat work
It gathers the research, drafts the script, proposes the cuts, adds captions and lines up the post. Same steps every run.
What goes out
You approve the script, the finished reel and the exact post. Paid generation and publishing each wait for a separate yes.
Two ways to get on camera
Film it yourself, or use an authorized avatar.
You pick one route for your workflow. Both end with a reel you review.
You record. The workflow edits.
- You film your own talking-head take
- It transcribes the take and proposes cuts for retakes, silences and gaps, keeping your meaning
- It adds captions and your brand look, then exports a vertical reel and a cover
Your approved voice and avatar.
- Only with a voice and avatar you own or have authorized
- You approve the script, the look and the spend before anything is generated
- Synthetic video is labeled where the platform requires it
Who it's for
Built for experts who teach on camera.
Who it's for
- Expert-led businesses and personal brands that teach through short talking-head videos
- You already post, or you've committed to posting on a regular schedule
- One named person owns the content and makes the approvals
- Research, scripting and editing are the bottleneck, not the expertise itself
Who it's not for
- Anyone who wants videos posted with no human review
- Anyone who needs promised views, leads or revenue. I can't promise those.
- Regulated client work, such as legal or clinical advice
- Anyone who wants someone else to run their content every week. This is a workflow you run.
Waitlist open
Want this workflow for your business?
Join my waitlist to tell me you're interested. It's free, and it commits you to nothing.
About me
Hey, I'm Emil.
I've spent 12 years shipping tech and AI inside large, regulated companies. In that world, nothing goes live until a person signs off. I built this workflow the same way.
I built it for my own content first. My own AI assistant setup runs most of my content production, and I share what I learn on @aiexecutivementor.
Now I'm packaging it for other expert-led businesses. It isn't a finished product yet. The waitlist is how I learn who wants it and what they need.
Questions
Good to know
What am I signing up for?
A waitlist. Joining tells me you're interested in this workflow for your own business. There's nothing to buy and nothing to schedule. I'll email you when there's something to show.
Is this ready to buy today?
No. I run this workflow for my own content. I'm still testing what it takes to set it up for another business, so I'm not selling it yet. The waitlist comes first.
Do I have to use an AI avatar?
No. You can film your own takes and let the workflow handle the cuts and captions. The avatar route is optional, and only for a voice and likeness you own or have authorized.
Will anything post without my approval?
No. You approve the script, the finished reel and the exact post: the video, caption, account and time. Until you do, it stays in the queue.
Will this get me more views or leads?
I can't promise that, and I won't. The workflow makes your publishing repeatable. It doesn't guarantee views, leads or revenue.
Who runs it day to day?
You do, or someone on your team. The aim is a workflow you can run again without me.
Free to join
Join my waitlist.
Joining tells me you're interested. It isn't an order, and there's nothing to pay.
- 1Answer a few quick questions about what you make now.
- 2Your answers help me see if this fits your business.
- 3I'll email you when there's something to show. Unsubscribe anytime.
Free sample edit
Send me one clip.
Free. Edited in your style. Back in 48 hours.
- 1Film one short vertical clip on your phone.
- 2Upload it and share any brand notes or references.
- 3Get a producer-checked edit to review.
No card. No obligation. Your clip is only used for your sample and deleted within 30 days.